top of page
My-site-2025-styling-12.png
Pinterest_post_graphics_cover.jpg

Social Campaigns
& Paid Social

female-tech.png

social intro:

Crafting cohesive storytelling across organic, paid, and campaign content for leading beauty and fashion brands. I collaborate with marketing and copy to strengthen brand voice, boost engagement, and drive measurable results.

sparkles.png

HIGHLIGHTS:

Grew Victoria’s Secret’s reach from 61M → 70M+, delivered 200+ social assets per season across platforms, and drove a 10% lift in engagement through refined visual systems.

LP-gif-button-Campaigns.gif

Social Campaigns

SEE SOCIAL CAMPAIGNS

Brought brand stories to life through 360 social campaigns — from holiday decks for VS Angels to sport and beauty collection launches — adding personality and storytelling to every ambassador moment.

LP-gif-button-Organic-Social.gif

Organic Social Design

SEE SOCIAL DESIGN

Led content for Victoria’s Secret’s four business units — lingerie, sport, swim, and beauty — creating scroll-stopping visuals that kept the brand’s organic feed fresh, bold, and engaging.

LP-gif-button-Paid-Social.gif

Paid Media

SEE PAID MEDIA

Extended organic storytelling into Meta and TikTok ads for Victoria’s Secret, Estée Lauder, and Caudalie’s Sephora campaigns — applying cross-platform best practices and retailer guidelines for seamless execution.

LP-gif-button-Video-Edit.gif

Video Edits

SEE VIDEO EDITS

Cut and crafted short-form motion content from launch footage to styling tips — transforming raw clips into polished, on-brand stories with rhythm, energy, and emotion.

bottom of page