Improved global email performance by applying UX best practices and strengthening brand consistency, resulting in higher click-through rates and sales.
Designed North America email and Global emails that integrated storytelling and animation, enhancing brand cohesion and surpassing industry benchmarks.
Led the rebrand and email design strategy for the urban footwear and fashion retailer, creating a bold new visual identity that elevated the brand experience.
Led the LOFT Outlet email rebrand and design strategy, building modular email systems aligned with marketing goals, hierarchy, and production efficiency. Designed animations, typographic lockups, and seasonal campaign creative.
