Improved global email performance by applying UX best practices and strengthening brand consistency, resulting in higher click-through rates and sales.
Designed North America email and Global emails that integrated storytelling and animation, enhancing brand cohesion and surpassing industry benchmarks.
Led the rebrand and email design strategy for the urban footwear and fashion retailer, creating a bold new visual identity that elevated the brand experience.
STRATEGIC TEMPLATES & PERFORMANCE
Led the redesign of LOFT Outlet's email system by developing scalable templates, merchandising strategy, and modular design systems that improved production efficiency and contributed to a 146% increase in median attributed in-store revenue.
