Estée Lauder:
email design

📌 Scope:

Design email campaigns supporting digital launches and promotions, aligning creative across global and North America markets.

⚡ Challenge:

Work within global brand guidelines and templates while finding creative ways to enhance storytelling and visual engagement.

👩🏻‍💻 Role:

Designer leading creative execution for North America emails. Partnered with copywriters and marketing to strategize launches and solve production challenges—introducing animation, repurposed video, and refined imagery to uphold Estée Lauder’s luxury standards.

📈 Results:

Delivered 140+ high-performing campaigns annually, achieving 4%+ click-through rates and consistently exceeding benchmarks across seasonal launches and promotions.