Created a Figma design system with reusable components and variants to streamline the design-to-dev handoff. Improved the LOS landing page by collaborating with the site team to add category links that maximize SEO.
Successfully designed North America web and email promos for live-streaming events and homepage takeovers, creating impactful digital experiences for a global brand.
Led the rebrand and site redesign for the urban footwear and fashion retailer, creating a bold new visual identity and improving the customer experience.
