ESTÉE lauder:
web campaigns
📌 Scope:
Designed and produced digital campaign packages—including web, email, and paid media—for Estée Lauder’s North American market, ensuring consistency with global creative standards and regional marketing goals.
👩🏻💻 Role:
Collaborated with marketing, copy, and art direction teams to adapt global creative for localized storytelling, optimizing layouts and digital assets for performance and brand alignment.
✨ Services:
Leverage global key visuals to create regionally tailored campaigns that maintained Estée Lauder’s luxury standards while resonating with North American audiences.
World Sleep Day Homepage Takeover
Designed homepage modules and layouts for EstéeLauder.com’s World Sleep Day campaign—featuring a gift-with-purchase promo, skincare routine highlights, and customer reviews across desktop, mobile, and social.
immersive HP Desktop view
Futurist Hydra Rescue Launch
Unified Futurist key visuals across web, email, and social—delivering clear messaging, strong hierarchy, and a modern, radiant brand experience.
Estée Lauder North America Livestream
Partnered with marketing and copy teams to design monthly shoppable livestream campaigns featuring Estée Lauder’s Global Pro Makeup Artists. Created email, social, and homepage modules that connected each event’s storytelling to the live shopping experience on EsteeLauder.com.
