LOFT OUTLET Landing page & figma system
📌 Scope:
Build a Figma design system and optimize the LOS landing page to improve design efficiency and search engine visibility.
👩🏻💻 Role:
UI/UX Designer
Created the design system and partnered with the site team to implement SEO updates.
✨ Services:
Providing end-to-end UI/UX design by building reusable Figma component libraries, optimizing landing page layouts, and collaborating with engineering teams to implement SEO-driven category links.
LOFT Outlet Handoff Specs
Updated LP & Figma design System update
Built a Figma design system by turning separate design assets into clean, unified component sets and responsive variants for smooth developer handoffs.
Designed the responsive landing page using consistent module heights, improved typography, and strategic quickheader category links to optimize visual hierarchy and boost SEO. Partnered closely with the site team to enforce these premium layout standards, aligning the landing page's quality directly with the main, full-price website.
