caudalie:
email design

📌 Scope:

Design high-performing email campaigns aligned with seasonal promotions and global brand objectives across multiple regions.

⚡ Challenge:

Adapt creative for international markets while maintaining Caudalie’s refined visual identity, ensuring translations and design consistency across languages and regions.

👩🏻‍💻 Role:

Lead Designer collaborating with marketing teams to craft visually elevated campaigns. Integrated GIF animation, strong hierarchy, and thoughtful storytelling to align with Caudalie’s luxury, nature-inspired aesthetic.

📈 Results:

Delivered high-performing campaigns achieving 4%+ click-through rates and averaging $8K–$11K in sales per send, according to marketing performance reports.