ORGANIC SOCIAL DESIGN
📌 Scope:
Design organic social for Victoria’s Secret across lingerie, beauty, swim, and sport — developing platform-native storytelling in partnership with art directors, marketing, and copy to shape the brand’s social voice.
👩🏻💻 Role:
Lead social designer guiding concepting, motion, and visual curation across platforms — shifting the brand from static posts to video-driven storytelling and delivering final assets via Sprinklr.
⚡ Challenge:
Expand campaign-aligned creative into social-first storytelling that strengthens brand voice and drives traffic to site, while maintaining an elevated presence across platforms and their guidelines.
Social Feed Evolution
Translated campaign strategy into motion-forward, curated social storytelling, bringing elevated visual pacing and customer-focused layouts to the feed.
New Featured Post Overview
Social Media Design Work
Feed Posts: Across lingerie, beauty, swim, and sport.
carousel Posts
Social Stories
Created infographics, GIFs, and paid pins that empower personalized experiences.
Created infographics, GIFs, and editorial posts that inspire personalized experiences.
