ORGANIC SOCIAL DESIGN
📌 Scope:
Design organic social for Victoria’s Secret across lingerie, beauty, swim, and sport — developing platform-native storytelling in partnership with art directors, marketing, and copy to shape the brand’s social voice.
👩🏻💻 Role:
Lead social designer guiding concepting, motion, and visual curation across platforms — shifting the brand from static posts to video-driven storytelling and delivering final assets via Sprinklr.
⚡ Challenge:
Expand campaign-aligned creative into social-first storytelling that strengthens brand voice and drives traffic to site, while maintaining an elevated presence across platforms and their guidelines.
Social Feed Evolution
Translated campaign strategy into motion-forward, curated social storytelling, bringing elevated visual pacing and customer-focused layouts to the feed.
New Featured Post Overview
Social Media Design Work
Feed Posts: Across lingerie, beauty, swim, and sport.
carousel Posts
Social Stories
Created infographics, GIFs, and paid pins that empower personalized experiences.
Created infographics, GIFs, and editorial posts that inspire personalized experiences.
Bombshell Fragrance Live Event
Created pre-event story, live event opening card, and customized GIPHY for the social team to use for their native live coverage.
