SOCIAL CAMPAIGNS
📌 Scope:
Create social campaigns that extend beyond digital alignment — building brand voice, community, and connection while elevating Victoria’s Secret within the social landscape.
👩🏻💻 Role:
Lead Designer — transformed campaign visuals into storytelling moments that reflected the brand’s evolution toward inclusivity and authenticity. Partnered with art directors and social teams across business units to strengthen brand voice and grow audience from 61M → 70M+.
⚡ Challenge:
Work within predetermined creative alignment while helping the organic social team stand out. Use storytelling as the key driver to create a brand voice in the only space where authentic connection truly exists.
Seamless Collection Launch
Developed the #ThatSeamlessLife campaign concept — retouched imagery and introduced motion storytelling to highlight the collection’s comfort, movement, and free-spirited energy.
Retouched Conceptual Imagery
Social Stories & carousel Post
Sporty Pins
Facebook Cover
Body by Victoria: See Yourself Campaign
Body by Victoria celebrates its 20th anniversary with the “See Yourself” campaign, shot by Helena Christensen. The concept highlights the women behind VS throughout the years. Our strategy centered on creating Pinterest-style tech callouts and educational lingerie posts, paired with storytelling moments that brought each model’s personality to life. We also showcased behind-the-scenes content to spotlight Helena’s creative role throughout the shoot.
Social Stories
New Neutrals Collection
Created educational infographics with marketing strategy to help customers navigate VS’s complex bra assortment.
Social Stories & carousel Post
Educational Pins
Angel-Generated Holiday Content
Created a social campaign featuring VS Angels, curating swipe references and visual direction to guide the shoot and deliver cohesive, on-brand holiday content.
Creative Swipe & Social Story Concepts
Angel Holiday Stories
