PAID MEDIA
📌 Scope:
Adapted campaign creative into Meta ads, paid stories, feed posts, and Sephora app assets across VS, Estée Lauder, and Caudalie.
👩🏻💻 Role:
Led social design, translating campaign storytelling into paid formats and optimizing layouts, motion, and messaging for platform delivery.
⚡Challenge:
Create paid assets that feel on-brand and elevated while supporting performance goals and staying cohesive with the larger campaign system.
Caudalie: Vinopure launch
Featured TikTok couple Fernanda and Sebastien as the new Vinopure brand ambassadors, sharing their authentic skincare journey across paid placements.
Caudalie x Sephora
Adapted Vinopure launch creative into Sephora app placements, ensuring brand consistency and alignment with retailer guidelines.
Estée Lauder: Paid stories & meta ads
Extended campaign visuals into paid formats, using hierarchy and type to elevate promo messaging.
