LOFT OUTLET: IN-STORE SIGNAGE
📌 Scope:
Develop summer campaign imagery and typographic lockups for LOFT Outlet in-store signage.
👩🏻💻 Role:
Lead Designer responsible for creating image crops and typographic lockups for in-store signage in collaboration with the Art Director.
✨ Services:
Typography Lockups / Image Cropping / Layout Design / Large-Format Print Design / Print-Ready File Setup
Type Lockups
Installation Specs
Installed barricade photo
Installation Specs
Installed barricade photo
Installation Specs
Installed barricade photo
In-store Mockup
Installation Specs
Installed barricade photo
LOFT OUTLET DIRECT MAILER
📌 Scope:
Design direct mailer for credit exclusive members, with a holiday and festive shopping theme.
👩🏻💻 Role:
Lead Designer managing layout, design solutions, file setup, printer coordination, and final approvals with marketing, printer, and regional mall guidelines.
✨ Services:
Out of Home Design OOO / Production File Setup / Printer Proofing
direct mailer proofing + print
OUTLET SIMON MALL ADS (OOO)
📌 Scope:
Design Mall Standee to drive awareness and increase foot traffic during National Shopping Outlet Day.
👩🏻💻 Role:
Lead Designer managing layout, design solutions, file setup, printer coordination, and final approvals with marketing, printer, and regional mall guidelines.
✨ Services:
Out of Home Design OOO / Production File Setup / Mall Guidelines
Mall Standee Installation
OUTLET CREDIT TEAR PAD: NEW CARD HOLDER REWARDS
📌 Scope:
Design outlet store credit card tear pad for both LOFT Outlet and a co branded version with Ann Taylor Factory.
👩🏻💻 Role:
Lead Designer managing layout, design solutions, file setup, printer coordination, and final approvals with Bread, marketing, and loyalty teams.
✨ Services:
Credit Card Loyalty Asset Design / Production File Setup / Legal and Loyalty
LOFT outlet card Holder
LOFT & ann Taylor Factory Outlet Card Holder
