Achieved 4% CTR by refining Estée Lauder’s email
layouts through personalization and improved UX.
Achieved 4% CTR by refining Estée Lauder’s email
layouts through personalization and improved UX.
ESTEE LAUDER: STORYTELLING WITHIN BRAND GUIDELINES
📌 Scope:
Design and optimize global and North American marketing emails, maintaining Estée Lauder’s luxury standards while enhancing storytelling and performance.
👩🏻💻 Role:
Partnered with marketing and copy to align storytelling and promotional details, presenting design solutions that refined hierarchy, personalization, and clarity for more impactful campaigns.
⚡️Challenge:
Work within structured global templates to deliver more engaging, consumer-focused designs that improved readability and elevated the brand experience.
Problem
Existing templates limited flexibility and personalization, resulting in repetitive layouts and reduced storytelling depth.
competitor analysis
Industry competitors embraced full-bleed hero layouts and personalization tactics to inspire collection shopping and deeper consumer engagement.
strategy & collaboration
Developed UX-driven layouts that strengthened storytelling and improved customer engagement.
Creative Concept Exploration
Customer-Centric Design
finalized assets
Introduced interactive quiz and expanded hero imagery beyond the box layout for stronger engagement.
Extended hero visual full-bleed for a more immersive story; refined copy and quotes added subtle personalization.
results & takeaway
Immersive full-bleed visuals and UX-focused personalization elevated storytelling and encouraged collection purchases. Supreme achieved a 4% CTR, and Advanced Night Repair boosted site engagement.